Campaign Boot Camp
| By Jeyn - Sep 16, 2009 9:22:30 PM PT |
I doubt I would have even made it to boot camp if an amazing woman, friend and personal hero of mine hadn't nearly insisted that I needed to be there. I have to say...I am so grateful that she did. I was exhausted, had thrown my back out and was feeling a bit pessimistic after an event I planned had turned out fairly unsuccessful. But, I dragged myself out of bed and to LA to see what this "Boot Camp" was all about. It was exactly what I needed. I was inspired by amazing speakers like Rev. Eric Lee and Christine Pelosi. I was reinvigorated by the amazing people who put so much into making this boot camp successful. And I left with a world of knowledge I didn't have before.
I can't list all the things I learned or I would be typing for days. But, some of the things that I found most enlightening were the campaign game where we are given 5 minutes per "month" to put together a successful campaign...There are a lot of things to take from the game, but two of the most important points were fundraising throughout the course of the campaign and diversity, diversity, diversity. I learned about successful media ads and the fact that these ads need to be seen a minimum of 5 times per person before they start to make an impact (this has a huge impact when you are on a budget and deciding on your commercial points). And I learned a lot about how to improve the work I do online - reaching people, making an ask, follow up, transparency and so much more.
I wish I could explain in this little space what an exhilerating experience this was. I was surrounded by familiar faces, faces I had previously only seen online and some amazing new faces all there because they believe in full equality and are willing to do whatever it takes to make that a reality.
Thank you to all who were involved. And for those who missed it, I would love to share more with you. Just ask :)
I can't list all the things I learned or I would be typing for days. But, some of the things that I found most enlightening were the campaign game where we are given 5 minutes per "month" to put together a successful campaign...There are a lot of things to take from the game, but two of the most important points were fundraising throughout the course of the campaign and diversity, diversity, diversity. I learned about successful media ads and the fact that these ads need to be seen a minimum of 5 times per person before they start to make an impact (this has a huge impact when you are on a budget and deciding on your commercial points). And I learned a lot about how to improve the work I do online - reaching people, making an ask, follow up, transparency and so much more.
I wish I could explain in this little space what an exhilerating experience this was. I was surrounded by familiar faces, faces I had previously only seen online and some amazing new faces all there because they believe in full equality and are willing to do whatever it takes to make that a reality.
Thank you to all who were involved. And for those who missed it, I would love to share more with you. Just ask :)
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I hope there is another Campaign Boot Camp so more people can gain from this wonderful experience.
Tracy